Thirty years after the discovery of 51 Peg b, the direct-imaging technique is now reaching the sensitivity levels required to detect and characterize cold giant exoplanets on long-period. This population of exoplanets has remained inaccessible for atmospheric characterization, but will be unveiled with the upcoming direct-imaging facilities. The Nancy Grace Roman Space Telescope, to be launched in 2026 or 2027, will carry the first coronagraph ever capable of imaging cold giant exoplanets in reflected starlight. Roman will pave the way for the Habitable Worlds Observatory, which might be complemented by the proposed Large Interferometer For Exoplanets. On the ground, ELT instruments such as METIS or PCS will image not only cold giant planets, but also lower-mass planets in their systems. In this talk we will discuss the science yield of the direct imaging facilities becoming online in the next years and decades, their potential for atmospheric characterization, and their synergies.